Recycled polyester fiber helps Qatar World Cup jersey

        On the 20th local time, the 2022 Qatar World Cup officially kicked off. There are 32 participating teams and nearly 800 players participating in this World Cup, of which 13 teams will wear Nike jerseys, 7 teams will wear Adidas jerseys, and 6 teams will wear Puma jerseys. The pattern of the "three major" World Cup jerseys is still continued. Even stars worth hundreds of millions have to wear jerseys made of plastic bottles.

        Nike World Cup Jersey: 100% Renewable Polyester

        In September this year, Nike released the 2022 World Cup jerseys, and 13 teams will wear Nike's Dri-Fit ADV jerseys to compete. The biggest feature of these jerseys is that they are made of 100% renewable polyester.

        Nike also collects and organizes player data to precisely strengthen the perspiration and breathability areas, so that the parts of the players that need cooling the most can be cooled more effectively. Nike has proved that even high-performance equipment can use recycled materials. As early as 2010, Nike provided "recycled jerseys" for 9 World Cup teams. In September this year, Nike announced the launch of a new clothing technology Nike Forward, which is the most important clothing innovation technology since Dri-Fit. Nike Forward is made of 70% recycled plastic. Instead of following a multi-stage (spinning, knitting, cutting, sewing, etc.) creation cycle, it directly transforms fibers into textiles through needle punching, and the carbon emissions in the production process are reduced by 75% compared to normal. Nike describes it as a "game-changing innovation platform that has completely changed clothing creation."

        As one of the most influential sports brands in the world, Nike has gone through 50 years of development. Nike has always focused on raw material innovation and the application of environmentally friendly materials. The most representative of these is recycled polyester. According to Nike's 2021 fiscal year report, recycled polyester fiber accounts for 38% of the total polyester fiber used in Nike's footwear products, doubling from the previous fiscal year.

        Adidas World Cup Jersey: 50% marine environmentally friendly materials

        As a long-term partner of FIFA, Adidas has always played a very important role. Adidas has innovatively designed home and away jerseys for the seven participating teams in the World Cup. The design of the Adidas World Cup jersey is based on sports performance and sustainable development, combining creative inspiration with classic and simple style to help players go all out on the field.

        In terms of materials, the German, Argentine, Spanish, Mexican and Japanese national team player version jerseys are comfortable and breathable, containing 50% Parley Ocean Plastic environmentally friendly materials. Parley Ocean Plastic is an environmentally friendly material made from recycled plastics from the ocean. As one of Adidas' innovative technologies to help end plastic waste, it recycles and returns it to the ecology to form a new recycling system to prevent it from polluting our oceans.

        For more than two decades, sustainable development has been an integral part of Adidas, rooted in the company's goal: We can change lives through sports. Adidas has formulated a detailed product material restriction policy, prohibiting the use of harmful chemicals; after the rise of the global environmental movement, they have begun to implement the vision of sustainable development on a broader level. Whether it is a series of products jointly launched with Parley for the Oceans, or "Run for the Oceans" to promote the concept of marine protection, they have become classic cases of sports brands practicing environmental protection. "We are not only the creator of problems, but also the solver of problems." Adidas will focus on creating the technological strength and sportiness behind the products to help realize more possibilities of sustainable sports.

        PUMA World Cup Jersey: The lightest performance jersey fabric ever

        PUMA World Cup Jersey uses ULTRAWEAVE fabric. The basic weight of this fabric is only 72 grams. The ultra-thin fabric with four-way mechanical stretch achieves extreme weight reduction. This jersey can make athletes and teams faster and more energetic.

        Football is a sport that relies on details to win, and every gram is particularly important in extreme situations. ULTRAWEAVE is a unique combination of weaving, assembly and decoration, which gives clothing specific properties, resulting in high-performance, ultra-light and comfortable clothing produced by PUMA to fulfill its mission of becoming the most innovative sports brand in the world. The PUMA fan version jersey is made of 100% recycled polyester material, combined with advanced PUMA dryCELL thermal regulation technology to ensure absolute fit and mobility, so that athletes always stay dry and comfortable.

        In September this year, PUMA launched the RE:COLLECTION series of products, which is also one of its steps. RE:COLLECTION products are made of recycled cotton and polyester, and the recycled content of these products ranges from 20% to 100%, depending on the style. Among them, clothing products have at least 30% recycled cotton, and footwear products use at least 20% recycled materials. The waste cut during the production process is used to strengthen the uppers of fashion footwear products.

        Founded in 1948, Puma has been a key player in the sports world for decades. The World Cup jerseys created by Puma reinterpret football traditions, social culture and natural customs through bold and innovative designs, making the jerseys a symbol of the country and the national team. In order to advocate sports environmental protection, Puma released a five-year brand plan called Forever Better in April 2020. Puma expects that by 2025, 90% of its apparel and accessories will contain at least 50% of sustainable materials; 90% of its shoes will contain at least one sustainable material. According to its 2021 annual report, 46% of its footwear products have achieved the goal; and nearly 80% of its apparel and 60% of its accessories have increased the use of sustainable materials by at least 50%.

        World Cup jerseys help sustainable development. Sustainable development has become a hot topic in the industry. Major brands have also put forward various initiatives and led the industry to transform its inherent thinking and model in a positive manner. The design concept and material selection method of excellent terminal brands have a huge impact on consumers to establish a green consumption method. The consistent behavior of many well-known brands represents the direction of social development, the future of green and sustainable development, and the social responsibility of enterprises.