Pirelli launches new logo for sustainable tires

        To make it easier for consumers to find more sustainable tires. Pirelli has created a custom logo for its tires that contain at least 50% bio-based and recycled materials. The new logo has two circular arrows and will be used on new products.

        The latest logo was used for the first time on the P Zero E. The tire contains more than 55% bio-based and recycled materials, certified by Bureau Veritas. Pirelli said that all future products with the new logo will continue to use third-party verification standards for eco-compatible materials.

        The main challenge in developing the new P Zero E was combining the need for sustainability with the high performance required of an ultra-high-pressure tire. Pirelli says this was achieved thanks to new materials. These include lignin from waste from the pulp and paper industry, silica from rice husk ash from abandoned rice cultivation, and recycled carbon black. Biocyclic polymers derived from used cooking oil and tire pyrolysis oil were also used, as were bioresins, rayon, and of course natural rubber.

        Giovanni Tronchetti Provera, Head of Sustainability and Future Mobility at Pirelli, said: “For several years, Pirelli has been reducing its environmental impact, a policy confirmed by all the main sustainability indices, which recognize our commitment and transparency in terms of results and spirit. For this reason, we express the percentage of sustainable materials as ‘at least’ rather than ‘at most’. We will now continue on this path, which is also recognized and appreciated by our car manufacturer partners.”

        Pirelli’s path to reducing its environmental impact includes increasing the use of sustainable materials. Its initial target set for 2025 has already been achieved thanks to P Zero E. The next step, set for 2030 for selected product lines, envisages the use of at least 60% biosourced materials and 12% recycled materials, with less than 30% of fossil origin.

        These innovations open up a path both at a quantitative level, thanks to an increasing share of sustainable materials, but also at a qualitative level, by certifying the supply chain as complying with internationally recognized standards.