Coca-Cola is about to change its Sprite bottle to a label-free bottle

        Coca-Cola is trying out unlabeled bottles for Sprite and Sprite Zero to reduce plastic use. Coca-Cola said that although the existing Sprite bottle labels are specially designed and fully recyclable. But unlabeled bottles can further reduce the use of packaging materials and eliminate the label separation step before the plastic bottles are recycled.

        At that time, 500 ml Sprite and Sprite Zero will adopt unlabeled bottles - product and nutrition-related information will be laser embossed on the back of the plastic bottles. The bottles are said to be made of 100% recycled PET. Green and transparent caps will distinguish Sprite and Sprite Zero drinks respectively.

         From January to March 2024, Coca-Cola plans to provide this limited edition unlabeled Sprite and Mildred Sprite to eight Tesco convenience stores in Brighton, Hove, Bristol, London and Manchester in the UK. "We hope that plastic beverage packaging in the future will be more sustainable and not limited to single-use." Dusan Stojankic, vice president of franchise operations at GB&I of Coca-Cola UK, explained. "Labels contain valuable information for consumers, but with the help of technology, we can try other ways to share this information and reduce the use of packaging materials." He said that reducing labels may seem like a small step, but it can make packaging easier to recycle, minimize waste, and minimize the impact of packaging on the environment. From a marketing perspective, this will also bring new changes to the user experience of brands and consumers.

        In recent years, Coca-Cola has been committed to reducing packaging waste by redesigning its products. For example, it has replaced the traditional green Sprite packaging bottle with a label-free transparent bottle to improve the recyclability of plastic bottles.

        Coca-Cola is also promoting the use of 100% recycled plastic bottles (excluding caps and labels) for Coca-Cola sold in the Philippines and Canada. These initiatives will help Coca-Cola achieve its sustainability goals of making packaging 100% recyclable by 2025 and containing at least 50% recycled plastic in all packaging by 2030.