FORVIA Group, the world's seventh largest automotive technology supplier, announced that it will create a new brand, MATERI'ACT, to develop and produce cutting-edge sustainable materials on a large scale. FORVIA Group is the world's first automotive technology company to have its net zero emissions target approved by SBTi (Science Based Targets Initiative), and is committed to consolidating its technological advantages in the industry to provide a travel experience that meets human needs.

Recently, BIMCO announced a partnership with Ocean Bottle, a European thermos company, to support its campaign to remove single-use plastic bottles from ships. BIMCO believes that if many people take a small step in the right direction, it will be a big step towards solving the plastic crisis.

According to the latest "Post-Consumer Recycled Plastics Market Report 2023-2033" released by Visiongain, the global post-consumer recycled plastics (PCR) market was valued at US$16.239 billion in 2022 and is expected to grow at a compound annual growth rate of 9.4% during the forecast period of 2023-2033.

Dutch stroller brand Bugaboo recently launched a Bugaboo stroller product portfolio made of bio-based materials through cross-value chain collaboration with DSM Engineering Materials, Fibrant and Neste.

Michelin has recently launched two new tires containing 45% and 58% sustainable materials, which will be suitable for passenger cars and buses. Both new tires have been approved for road use, laying the foundation for the launch of high-content sustainable material tires in the next two to three years.

In 2021, the use of post-consumer recycled content in European plastic products increased by 20% to an average of 10%, but the industry hopes that strong government policies to support chemical recycling will accelerate this process.

With the theme of "Achieving Change", Saudi Basic Industries Corporation (SABIC) showcased a variety of advanced polymer technologies at K2022 to help OEMs, brand owners and processors reduce carbon emissions. The company also launched two strategic initiatives, TRUCIRCLE and BLUEHERO.

As global environmental awareness gradually increases, the concept of environmental protection has become popular. Not only in high-end watches, but also in the selection of materials for smart watches, we can see that major brands have unanimously chosen sustainable development, green and environmentally friendly recycled materials.